Digital marketing is a big field. It has a lot of different types, some of which include content marketing, affiliate marketing, email marketing, and so on.
The efficiency of almost every digital marketing technique depends on quality content. Without the latter, there isn’t much that you can expect to get back from your marketing endeavors.
In this post, we are going to be looking at just why it is absolutely necessary for you to invest in quality content before executing your digital marketing strategy.
1. Quality Content is Necessary for Email Marketing
Email marketing is one of the oldest marketing methods in today’s time. Considering that traffic from email marketing campaigns has a conversion rate of 4.29% on average, we can appreciate just how effective it can be.
However, when it comes to email marketing, the quality of the written content used for it is very important.
Content with grammatical or spelling errors can instantly send dangerous signals to the reader, and they can abandon the email altogether. And there’s a good reason for that as well.
Messages and emails riddled with grammatical or spelling errors, yet posing to be genuine, are usually sent by scammers and cyber-crooks.
Proper and established brands never ever publish or use any content that has the slightest grammatical or spelling-related imperfection in it.
Think about it. When’s the last time you went to Apple’s official site and found the word ‘iPhone’ spelled ‘iPhone’?
So, the first reason why you need to invest in quality content for digital marketing is to make sure that your email campaign gives you the outcomes you want.
A good promotional mail should consist of the following:
Ø Content that is correct grammar and spelling-wise
Ø A snazzy introduction
Ø An attractive subject line
You can get all of these only if you invest in high-quality content.
2. Quality Content is Vital for Affiliate Marketing
Affiliate marketing is also a popular form of digital marketing nowadays.
In affiliate marketing, a content producer writes out an article or blog post on their own platform.
While writing the content, the producer leaves a link to a product or service. When a reader clicks on a link and buys the promoted product, the content producer gets a commission.
Looking at the dynamics of affiliate marketing, it can be easily understood that getting positive outcomes from it is dependent on publishing high-quality content.
If the content is not written properly, your readers will not entertain it for long, and they will leave before getting to the part where the sponsored link is inserted.
Considering this, we can understand that quality content has the potential of either wasting your affiliate marketing efforts or making them flourish.
And other than this dimension, quality content can also help your affiliate marketing campaign by increasing the number of shares it gets from the readers.
If the content is written properly and it has a lot of informative stuff in it, the readers will be most likely to share it. This will help you in getting more exposure.
3. Quality Content is the Cornerstone of a Successful SEO Campaign
SEO is one of the major types of digital marketing.
Nowadays, if a brand seeks to find the distinction in the online market, it has to do so by optimizing itself on the search engines.
Ads are, to a very wide extent, impotent in driving traffic. According to a study, 86% of users ignore ads and choose to click on organic results instead.
Although the concept behind search engine optimization is simple, there are a lot of different facets and techniques involved in it. To give it an easier classification, SEO can be divided into two types i.e.:
Ø On-page SEO
Ø Off-page SEO
As far as written content goes, it is mainly utilized in on-page SEO.
One of the most popular approaches to on-page SEO that is adopted by a lot of brands and websites is regularly publishing blog posts (we’ll discuss some more later on in this post as well).
For blog posts to be effective in contributing to the rank of a website, they have to be written impeccably.
But, the word “impeccably” doesn’t do well to properly describe the qualities that your content should have in order to be potent for SEO. Let’s discuss those in some detail.
Uniqueness and Originality
Of all the traits that your content should have, originality and uniqueness are by far the most important ones.
As far as uniqueness goes, its absence can result in a rank reduction or straight-up site delisting.
This is why bloggers and writers are always advised to check for plagiarism in their content before publishing it. Even if there is no intentional perpetration, it can still come in your writing.
However, finding it is not very difficult. You can simply run your content through a plagiarism checker to see if there is any duplication in it.
You may have noticed that we mentioned uniqueness and originality separately in this heading. There’s a reason for that.
Some content can be unique, but it does not mean that it will necessarily be original. Someone could just take content from an online source and then lightly reword it.
This sort of thing could make it technically ‘unique’ since it won’t have plagiarism in it but it won’t be original in the true sense of the word.
Grammatical and Spelling Perfection
Grammatical and spelling perfection is equally – if not more – important as uniqueness.
While Google does not mind content that has grammatical or spelling-related mistakes in it, other search engines are not that forgiving.
Besides, even if there are no issues with the search engine, grammatical and spelling errors can put off your readers and can wreck the whole look of your content.
In order to make sure that there are no errors of this sort, you can do the following things:
Ø If you are outsourcing your content, you should make sure to hire only native or fluent writers who have a proper grasp of English.
Ø Be sure to read and re-read the draft manually.
Ø Also make sure to run the content through a grammar and spelling checker tool.
Organization and Arrangement
Moving on, the organization and arrangement of the content is also very necessary for SEO.
You should make sure to properly sort your content using heading tags (h1, h2, h3) and bullet points.
Heading tags in the content help the search engine crawlers to go through it and to determine its relevancy. If a blog post does not have any heading tags in it whatsoever, it won’t be able to get crawled as effectively.
And other than this aspect, having a proper organization and arrangement in your writing is also necessary for reader-friendliness.
Your readers will not be able to peruse a post or article that does not have any division or organization in it. It will just look like a bland wall of text.
Although there are a lot of other things that can decide the quality of content, the three mentioned above are some of the most essential ones.
When investing in content for digital marketing, you should keep these three things as a barometer to judge its quality.
Now that we’ve looked at what traits and qualities should exist in quality content, let us look at some ways in which it can be used for on-page SEO.
Ø Writing Blog Posts
As we mentioned above, blog posts are one of the most potent ways in which you can utilize written content for boosting your website’s rank.
In order to get the most out of your blogs, you have to properly optimize them by adjusting keywords, adding images, organizing them using heading tags, etc.
Ø Website Content
Other than blog posts, the other smaller pieces of text written around your website (such as the stuff written on your home page, contact page, services page, etc.) can also be adjusted with keywords in order to contribute to your site’s SEO.
Ø Product Descriptions
This applies if your website is an online store.
In online stores, the products usually have a web page of their own. In other words, whenever a product is clicked on, it opens up a separate page where different details about the features and pricing are given.
You can write content on these product pages as well, and optimize it to increase your site’s ranking in the SERPs.
4. Quality Content Is Necessary to Make Mobile Marketing Effective
Mobile marketing is also a type and branch of digital marketing. And it’s quite an important one too, considering the fact that 68.1% of total web visits are done by mobile users as of February 2022.
Mobile marketing mainly consists of reaching out to your customers by means and methods that relate to cell phone use. In other words, it involves things like sending text messages, providing mobile apps, emails, and so on.
And just as using good quality content is necessary for the other types of marketing that we have discussed in this list, it is equally important for email marketing.
Online users in general, and mobile users in particular, don’t have very long attention spans. They can be quick to leave any sort of promotional material if it does not look engaging and interesting enough.
If you were to send a boringly-written email or an SMS to a mobile user, they will most likely not pay any attention to it.
On the other hand, if you were to put some work into the written content and if you were to make it catchy enough, the user would not ignore it as easily.
How to Invest in Quality Content for Digital Marketing?
From all the above, it’s evident that quality content is more or less the foundation of a successful digital marketing campaign.
Without proper content, your efforts in digital marketing will not be able to get you the results you need for boosting your brand’s popularity.
However, even if you happen to be fully aware of the necessity of quality content in digital marketing, you could be having trouble acquiring it in the first place.
Good quality content is not very easy to come by. However, here are some ways and methods that you can try out:
1. Hiring In-House Professionals
The first and main way of getting quality content is to hire in-house professional writers. This applies if you have a sizable firm with employees already working for you.
In other words, hiring in-house writers is not a choice for people who don’t have a business premise or an existing team of workers.
This method can be a great way to acquire quality content since you can integrate the writers into your organizational workflow.
You can take advantage of their constant presence to create content whenever the need arises and according to whatever requirements you may have.
2. Hiring a Content Writing Firm
Outsourcing your content writing work to a content writing firm can be very efficient and convenient. For one, you don’t have to worry about supervising them or managing them.
You can give them your tasks and your requirements, and they can provide you with written content by the given deadline.
Before hiring a content writing firm, you should look up some reviews or testimonials about them online to see if they are worth working with or not.
Similarly, you should ask them for some samples in order to evaluate the quality of their work.
3. Hiring Freelancers
If hiring a firm is not very affordable for you, you can try hiring individual writers instead. This does involve a bit more headache than opting for a firm, but you can have more control and flexibility.
You can guide the individuals directly and you can also train them about the finer details of what you require.
Another benefit that you can enjoy if you opt for hiring freelancers is that there are a lot of platforms and websites online where you can easily get in touch with professional writers and content creators. You don’t have to do a lot of canvassing.
That was a long post, wasn’t it?
It sure was, and we hope you learned a thing or two from it.
Quality content is as we have expressed several times above, vital for digital marketing. It’s like fertilizer to a farm and a catalyst to a chemical reaction.
While you can get some sort of outcomes even with poorly written content, they will be vastly less than what you would get with quality content instead.