marketing

Are you a digital marketer who would love to scale up on digital marketing skills or you’re planning to build a career in digital marketing? Also known as online marketing, digital marketing is a vast field and it’s booming in the contemporary era. The industry presents a wide range of opportunities for those who would […]

Google recognizes the importance of reviews in search engine optimization. The presence of keywords in reviews increases their visibility in SERPs.  In addition, prospective buyers check reviews before buying a product. In sum, positive reviews increase the chances of potential buyers trusting a brand and expanding its customer base. Conversely, the absence of reviews reduces

There has been a significant shift from traditional marketing to digital marketing over the last decade. If you have been running a business and if you have been focusing most of your marketing campaigns on traditional marketing methods, you will be surprised to find out that digital marketing can be more cost-effective and successful than

The influencer marketing sector in the United States has seen its spending soar by more than 100% in the past three years. The demand for influencers and their managers is expected to rise in the future as more organizations discover the value of creator content. More than $4 billion will be spent on influencer marketing

Brands & businesses should leave no stone unturned when promoting their products. Social media is one factor that should be brought into the picture early on. Every social media platform is essential, especially Twitter, which will rise to 329 million users.  So, suppose you have decided that you will enter the world of Twitter to

Digital marketing is a big field. It has a lot of different types, some of which include content marketing, affiliate marketing, email marketing, and so on. The efficiency of almost every digital marketing technique depends on quality content. Without the latter, there isn’t much that you can expect to get back from your marketing endeavors.

Are you aware of what your customers demand, whether they trust you or not, are they interested in talking about you or not, etc? You can find answers to these questions and many more related to these with the help of marketing.  It does not matter if you are providing the topmost services, if people