Pay Per Click Training

Pay Per Click is an internet marketing model that is used to get traffic towards a web page or a web site by putting business ads or banner ads on a different website by paying the owner of the website who is publishing your ads on every click.

Introduction to PPC


  • What do inorganic search results mean and why are they important
  • Understanding PPC advertising: Tips and Tricks
  • Analysis of Microsoft Adcenter with Yahoo and Bing
  • How to set up Google Adwords account and grasping its essence
  • Adwords account structure: Campaign, Ad groups, Ads, Keywords
  • Different types of advertisement campaigns
  • Adwords Algorithm – what is adword rank & how it ranks
  • Basics of Quality Score
  • Click-through rate (CTR): Importance for online advertising
  • Tips for bidding: building competency

Our pay per click training modules Includes
Advanced Search Engine Marketing (SEM / PPC/ Google Ad words Course):

  • Introduction to AdWords – Google Adwords
  • Getting Started with Ad Words – How to set up account etc.
  • Targeting – Search, Contextual or placement
  • Creation of Effective Campaigns and Ad groups
  • Creation of Banners using Display Builders
  • Writing Compelling Ad Copies—Do’s and Dont’s
  • Keyword Grouping using Broad Match, Exact Match, Phrase Match, Negative Match Techniques
  • Insertion of Google Conversion code and its importance in Effective Campaigning.
  • Costs and Billing
  • Tracking Ad Performance
  • Optimizing Cost per Click
  • Optimizing Ad Performance – Optimize Account & landing page
  • The Ad Words Toolbox – Keyword Tool, Site Exclusion Tool, Ad Diagnostic Tool Etc.
  • Google Analytics code study and Insertion
  • Google Analytics Report Study and Comprehension
  • Creating Multiple Report Types
  • Google Insights Study
  • Google Trends Study
  • Managing Client Accounts

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