Overview of digital marketing

  • Fundamentals and Core Objectives of Marketing
  • Significance of Digital Marketing
  • In-depth knowledge of Marketing Procedure
  • Differences between traditional and digital marketing
  • Grasping the basics of Digital Marketing procedures
» Understanding the meaning of visibility and its different dimensions
» How can visitor’s engagement be built?
» Tips to bring inbound and outbound targeting traffic
» Understanding the concepts of leads generation
» Importance of retention in digital marketing
» How can Performance Evaluation be built and improved?

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